Halfords occupies a unique position in the markets in which we operate and building upon this further strengthens our clear differentiation. Exclusive Ranges are a key part of this.
We have many exclusive ranges within Halfords, ranging from the Halfords Advanced own brand tool ranges, the Halfords own brand batteries and bulbs, to our bike brands such as Apollo and Carrera. In fact, around 80% of the bikes that we sell across the Group are exclusive to Halfords.
During the year we have continued to enhance our product ranges, including:
- New modular tool sets under our Halfords Advanced brand. These come with a lifetime guarantee and are becoming increasingly popular among professional and amateur mechanics alike.
- A partnership with Olympian and Tour de France champion, Sir Bradley Wiggins comprising an exclusive range of 10 high quality children's bikes ranging from a balance bike for toddlers to a junior road bike. The Wiggins collection of kids' bikes is Halfords' third venture with an Olympic champion. Halfords also owns the Boardman Bike brand launched by Chris Boardman MBE, and also launched the exclusive Pendleton range of women's bikes with double Olympic medallist, Victoria Pendleton.
- A partnership with fashion designer Orla Kiely to bring a new and exclusive Olive and Orange range to Halfords. The collection includes printed hybrid bikes, cycle accessories, as well as camping essentials for festival season.
In addition to product range enhancements we also continued to add to our range of services. We have over 30 in-store services across motoring and cycling. In FY17 we introduced two new motoring services: windscreen chip repair and motorcycle bulb and battery fitting. We also introduced new services in cycling, such as bike sizing using 'Smartfit' technology in our recently refreshed concept stores, as well as slime puncture proofing. We will be launching more in-store services across both motoring and cycling in the months ahead.